Discover Japan's Hidden Wonders: Kyushu and Matsumoto's Untouched Beauty

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Dive into the serene landscapes and rich history of Japan's lesser-known regions with our exclusive travel guide. While iconic cities like Tokyo and Kyoto brim with tourists, Kyushu and Matsumoto offer a tranquil retreat into Japan's authentic culture and natural splendor. Here's your insider's look at escaping the tourist throngs to explore the hidden gems of these enchanting destinations.

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Exploring the Underrated Corners of Japan: A Journey Through Kyushu and Matsumoto

As Japan continues to attract visitors from all corners of the globe, a growing concern about overtourism is becoming evident. Recent reports from the Japan Tourism Board (JTB) Foundation highlight that approximately 30% of foreign tourists to the country have encountered overcrowded tourist destinations, leading to a less-than-ideal travel experience. While Japan remains one of the world’s most popular travel destinations, the sheer volume of visitors has led to not only overwhelming crowds but also a strain on resources and local communities.

Many travelers are seeking out lesser-known destinations to escape the bustling crowds, a trend highlighted in a popular Reddit post seeking recommendations for underrated and less-touristy spots in Japan. While destinations like Hirosaki, Takayama, and Kamikochi were mentioned, the real gems of the post lay in the hidden corners of Kyushu and Matsumoto.

While not entirely off the radar, these regions are far less frequented by tourists compared to the likes of Tokyo or Kyoto, making them ideal spots for travelers seeking to explore Japan’s quieter side. Let’s dive into why these places are worth considering on your next trip.

The Impact of Overtourism in Japan: A Wake-Up Call for Sustainable Travel

Japan, renowned for its rich cultural heritage, stunning landscapes, and world-class cuisine, has been a magnet for global tourists for years. However, the influx of visitors, especially to iconic spots like Kyoto’s temples, Tokyo’s bustling streets, and Mount Fuji, has led to overtourism, with many foreign travelers feeling overwhelmed by the crowds. According to the joint report by the JTB Foundation and the Development Bank of Japan, a significant portion of tourists expressed concerns about overcrowding at popular attractions. This has not only affected the quality of the travel experience but also raised alarms about the sustainability of tourism in Japan.

While 70% of travelers have become more conscious of sustainability in their choices, including accommodations and activities, there is still a gap between awareness and action. Only a fraction of tourists are actively participating in practices like purchasing local products at fair prices or avoiding crowded areas during peak times. However, it’s encouraging that many tourists have been making more sustainable choices, such as refraining from using single-use plastics and contributing to preservation efforts. As Japan continues to wrestle with the challenges of overtourism, these actions, though small, are steps in the right direction.

Kyushu: A Regional Treasure Awaits

For those looking to escape the mass tourism of Japan’s major cities, Kyushu offers a perfect alternative. Located on the southernmost of Japan’s four main islands, Kyushu boasts a wealth of natural beauty, rich history, and a thriving local culture. While cities like Fukuoka, Kumamoto, and Nagasaki have earned their spots on the map, the region’s true gems lie in its lesser-explored corners.

In a Reddit thread asking for recommendations on underrated destinations, Kyushu was mentioned as an excellent choice for travelers seeking an authentic, off-the-beaten-path experience. The island is large, and with its diverse landscapes, ranging from volcanic mountains to coastal plains, it’s an ideal destination for those interested in both culture and nature.

One particularly compelling destination is Kumamoto, a city that was hit hard by earthquakes in 2016 but has slowly been recovering and rebuilding. Visitors can marvel at the Kumamoto Castle, one of the most historically significant in Japan, and explore the surrounding areas, including Mount Aso, home to one of the world’s largest active volcanoes. Kumamoto is also a great jumping-off point for exploring the rest of Kyushu, making it a worthy addition to any itinerary.

Further south, the city of Kagoshima offers a unique experience with its volcanic landscape, highlighted by Sakurajima, an active volcano that is a prominent feature of the city’s skyline. Kagoshima is also home to unique culinary offerings, including Kurobuta pork, known for its rich flavor and tenderness, and a variety of local seafood.

Yet, for those willing to venture even further into the quieter corners of Kyushu, destinations like Beppu and Yakushima remain relatively under the radar. Beppu, a hot spring haven, boasts over 2,000 onsens, where visitors can relax in therapeutic waters surrounded by stunning natural beauty. Yakushima, a UNESCO World Heritage site, is known for its ancient cedar forests, with trees that are over 7,000 years old, offering a rare glimpse into Japan’s natural history.

Kyushu offers a more laid-back, authentic travel experience compared to the heavily commercialized attractions in other parts of Japan. Travelers looking to escape the crowds should consider focusing on this underappreciated island for a more peaceful and enriching journey.

Matsumoto: A Hidden Jewel in the Japanese Alps

In contrast to the bustling cities of Japan, Matsumoto stands out as a charming, less-visited destination located in Nagano Prefecture, on the edge of the Japanese Alps. Though relatively close to Tokyo—just a 2.5-hour train ride—Matsumoto remains a tranquil alternative for those seeking history, culture, and natural beauty without the overwhelming crowds.

Matsumoto is often referred to as a “castle town,” thanks to its most famous landmark: Matsumoto Castle. Known as the "Crow Castle" due to its distinctive black exterior, this 16th-century fortress offers a glimpse into Japan’s feudal past. The castle, surrounded by a moat and lush greenery, is a photographer’s dream. In the winter months, the surrounding snow-capped mountains provide a breathtaking backdrop, making it a serene and picturesque location for travelers looking for an escape from more tourist-heavy regions.

While Matsumoto’s castle is its main attraction, the city has much more to offer. Visitors can take a walk along Nawate Street, a charming pedestrian area known for its quirky frog-themed statues, and explore Nakamachi-dori, a historic district filled with beautifully preserved merchant houses, galleries, and cafes. For those interested in art, the Matsumoto City Museum of Art showcases modern and contemporary works, with a special focus on local artists.

Beyond the city, Matsumoto offers easy access to outdoor activities. The nearby Japanese Alps provide opportunities for hiking in the summer and skiing in the winter. However, during the off-season, visitors can enjoy the quieter atmosphere, with fewer tourists crowding the area.

A Perfect Pair: Kyushu and Matsumoto for the Ultimate Off-the-Beaten-Path Journey

For those looking to truly immerse themselves in Japan’s lesser-known wonders, a combination of Kyushu and Matsumoto makes for an unforgettable itinerary. These two regions offer a balance of history, culture, natural beauty, and culinary delights, all while avoiding the congestion that often comes with Japan’s most famous destinations.

Kyushu’s diverse cities and landscapes provide a rich cultural tapestry, while Matsumoto offers a peaceful retreat, steeped in history and surrounded by mountains. Together, these regions create a well-rounded travel experience that highlights the best of Japan without the typical tourist crowds.

Whether you're drawn to Kyushu's hot springs, volcanoes, and historical sites, or Matsumoto's ancient castles and scenic beauty, these underrated destinations promise a more relaxed and intimate view of Japan. As the country continues to navigate the challenges of overtourism, places like Kyushu and Matsumoto serve as perfect examples of how travelers can enjoy the authentic side of Japan while still supporting its sustainable tourism efforts.

Discover Hidden Gems in Kyushu and Matsumoto

If you're eager to uncover the lesser-known treasures of Japan, from the serene landscapes of Kyushu to the historic charm of Matsumoto, SUBSCRIBE to our newsletter for FREE exclusive travel insights, recommendations, and expert tips on exploring these off-the-beaten-path destinations. Sign up now and embark on a journey through Japan’s underrated corners, from scenic views and cultural experiences to quiet towns rich in history and tradition!

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